We work closely with carpenters and contractors to understand their real-world needs and challenges. Drawing from over 60 years of experience, we create adhesive solutions that are practical, reliable, and easy to use. Our focus is on making their work more efficient with stronger bonds, quicker setting times, and better coverage so they can deliver lasting results with confidence.
In 1959, Pidilite revolutionized the woodworking world by addressing a simple but significant problem. Carpentry was dominated by the use of inefficient animal glue that were messy, time-consuming, and unreliable. Recognising this gap, Pidilite set out to find a better solution.
Thus, Fevicol was born. Created from a powerful user insight, this synthetic adhesive transformed how carpenters worked. With its iconic white and blue packaging, Fevicol was designed to make the job faster, cleaner, and stronger. What began as a simple insight from workshops, quickly became a household name across India.
For us, innovation in woodworking adhesives begins with understanding the needs of those who use them. We design solutions that make everyday tasks easier, whether it’s simplifying traditional joinery or addressing new materials and techniques. By staying close to our users, we continue to evolve our products to make their work faster, cleaner, and more reliable.
Ramakrishna Mandir Road, Off Sir Mathuradas Vasanji Road, Andheri East, Mumbai, Maharashtra 400059
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