The beauty of Tiles must last a Lifetime

Say NO to cement and yes to ROFF

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For The Timeless Beauty Of Tile And Stone

Roff, from the house of Pidilite Industries Ltd., is one of the leading tile adhesive companies in India. We are committed to providing our customers with cutting-edge tile and stone fixing solutions. Pidilite Roff products are technologically advanced bringing in global expertise with local intelligence.

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Call us at : 1800 2255 02
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2,250+

Dealers

3k

Partnering Contractors

300+

Partnering Architects

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Roff Milestones

200420142016201920202023

2004

Pidilite acquires Roff

Pidilite reaches a coveted milestone of hitting 1000Cr mark, Roff brand of construction chemical is acquired.

Roff brand has been in existence since 1988.

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2014

Roff Champs

The Roff Loyalty program for tile contractors is born. Today it is known as Roff Champs.

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2016

Roff at Pidilite

A separate team at Pidilite is identified to run the Roff Business.

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2019

A Year of Big Ventures

A Joint venture is formed with Litokol Italy – technology leaders in specialised tile grout.

Another Joint venture is established with Grupo Puma – leaders in Mortar & Specialised tile adhesive.

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2020

Venturing into Stone Care

A JV is signed with Tenax - a global leader in stone care chemicals. 

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2023

From Business to Consumer

A national TV campaign is launched to make Roff a consumer brand.

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Sustainability Initiatives

Making beauty of Tiles Last a Lifetime

For the beauty of tiles and stones must last a lifetime and beyond!

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45Cr

sqft covered annually

50K

contractors upskilled till date

Building A Green Future

Roff wears its GreenPro Ecolabel with pride. It signifies that our products have a lower environmental impact and contribute significantly to enhance the performance of Green buildings and companies. GreenPro offers end users key information on product sustainability and empowers them to choose sustainable products.

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The Roff Family’s Bestsellers

Tenax Brio Top

High-performance, ready-to-use stone cleaner for marble, granite, and engineered stone.

Roff Brio Top
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Roff Extrofix Ultra Adhesive

Perfect for exterior areas prone to vibrations.

Roff Extrofix Ultra Adhesive
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Roff Starlike

High performance epoxy grout for internal and external use.

Roff Starlike
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Roff Masterfix Adhesive

Designed for metal, plywood, cement boards, engineered stones, and drywall surfaces.

Roff Masterfix Adhesive
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Roff Cera Clean

High-quality tile cleaner liquid for stain removal and shine.

Roff Cera Clean
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Roff Vitrofix Ultra Adhesive

Fit for the internal application of ceramic, vitrified and natural stone tiles of all sizes.

Roff Vitrofix Ultra Adhesive
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Roff Non-Skid Adhesive (NSA)

For natural stones, clay, terracotta, and vitrified tiles of regular size.

Roff Non Skid Adhesive
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Roff New Construction Adhesive (NCA)

Ceramic and new floor tiles fixed!

Roff Non Construction Adhesive
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Roff Vitrofix Adhesive

For all sizes of ceramic, vitrified and natural stone tiles.

Roff Vitrofix Adhesive
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Roff Extrofix Adhesive

Suits all types of tiles, ceramics, marble, and natural stones.

Roff Extrofix Adhesive
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Tenax CeraFluida

Premium liquid wax polish to give stones a glossy shine.

Roff Tenax Cerafluida
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Tenax Ager

A colour-enhancing sealer to achieve a wet sheen on stones.

Roff Tenax Ager
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Tenax Resina

Superior marble and stone crack repair filler.

Roff Tenax Resina
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Tenax Mastic

For grouting and bonding joints and gaps in marble, onyx, and more.

Roff Tenax Mastic
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Tenax Proseal

Retain the natural look of quartz, marble, granite, and composite materials.

Roff Tenax Proseal
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Tenax Eliox A+B

Grouting and repairing cracks between marble, stone, granite, and more.

Roff Tenax Eliox
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Tenax Anti-Efflorescence

Pre-laying back sealer for stones and grouts.

Roff Anti Effolrescence
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Tenax Brio Top

High-performance, ready-to-use stone cleaner for marble, granite, and engineered stone.

Roff Brio Top
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Roff Extrofix Ultra Adhesive

Perfect for exterior areas prone to vibrations.

Roff Extrofix Ultra Adhesive
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Roff Starlike

High performance epoxy grout for internal and external use.

Roff Starlike
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Roff Masterfix Adhesive

Designed for metal, plywood, cement boards, engineered stones, and drywall surfaces.

Roff Masterfix Adhesive
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Roff Cera Clean

High-quality tile cleaner liquid for stain removal and shine.

Roff Cera Clean
img

Roff Vitrofix Ultra Adhesive

Fit for the internal application of ceramic, vitrified and natural stone tiles of all sizes.

Roff Vitrofix Ultra Adhesive
img

Roff Non-Skid Adhesive (NSA)

For natural stones, clay, terracotta, and vitrified tiles of regular size.

Roff Non Skid Adhesive
img

Roff New Construction Adhesive (NCA)

Ceramic and new floor tiles fixed!

Roff Non Construction Adhesive
img

Roff Vitrofix Adhesive

For all sizes of ceramic, vitrified and natural stone tiles.

Roff Vitrofix Adhesive
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Roff Extrofix Adhesive

Suits all types of tiles, ceramics, marble, and natural stones.

Roff Extrofix Adhesive
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Innovation At Roff

Innovation Fostered by Collaboration

Revolutionising Tile and Stone Fixing in India
 

   

Roff is empowered to create niche-specific advanced products thanks to key collaborations with industry experts. The Joint Venture with Litokol Italy has secured exclusive distribution of its products through Pidilite. Its flagship product STARLIKE, with patented Quartz technology, has simplified and revolutionised Indian grouting practices while opening up avenues for colourful grouting. 

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Our latest Campaign

Fix Tiles with Roff, there is nothing better than that. This hilarious advertisement from the Makers of Fevicol brings a smile to one’s face and talks about why Roff’s Strong Crocodile Grip adhesives work so well!

Watch

Roff mother-in-law Ad

Cement can wear down tiles, change a man into his mother-in-law and ruin a home. That's why Roff's crocodile-grip adhesives work so well. They keep the home, the tiles and a man's sanity in place.

Watch

Football

One powerful kick with a football and a wall with cement-fixed tiles will shatter. Tiles fixed with Roff can withstand a lot of force and that’s why Roff always scores.

Watch
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